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Next capture scheduled: October 1, 2005. Results will be available approximately: October 7, 2005.
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Site Demographic Report: captured September 1, 2005.
Entire Site: 3202 responses.
Here are results from your Site Demographic Survey. This information benefits
you in several ways:
- It can differentiate your site from competitive media choices and
substantiate a premium CPM for targeted business. Advertisers need to reach
specific audiences, and this survey will help them understand who visits your site.
- It provides a snapshot of your site's users. This gives you a better
understanding of your visitors as you build-out, develop, and market your site.
To maximize the value of your demographic survey,
place it on your site's high traffic pages. This will
increase the number of completed questionnaires for your site -- which affects
greater statistical reliability of your results.
Like an advertising banner, the survey is susceptible to low click-thru because
of repeated exposure to the same creative or "banner-burnout." To avoid
this pitfall, BURST! encourages you to periodically rotate your creative from
the many options available.
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Remember, you can
customize your site's demographic survey by adding up to three of your
own questions. You can select from a bank of preformatted questions, or write your
own if you choose.
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Note: If you do not have 200 respondents to your Site Demographic Survey,
your statistics are considered statistically unreliable. However, responses are
captured over time, so keep your survey running.
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| Which of the following groups includes your age? |
2759 Responses
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| 75 + |  |  | 2% |
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| 65 - 74 | |  | 6% |
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| 55 - 64 | |  | 14% |
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| 45 - 54 | |  | 25% |
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| 35 - 44 | |  | 22% |
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| 25 - 34 | |  | 15% |
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| 18 - 24 | |  | 11% |
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| Under 18 | |  | 3% |
|
| Prefer not to answer | | | 2% |
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| Are you... |
2570 Responses
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| Male | |  | 81% |
|
| Female | |  | 17% |
|
| Prefer not to answer | | | 3% |
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| What level of education have you completed? |
2565 Responses
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| Some HS | |  | 4% |
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| HS Grad | |  | 12% |
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| Some College | |  | 30% |
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| College Grad | |  | 26% |
|
| Post-Grad Work | |  | 8% |
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| Post-Grad Degree | |  | 16% |
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| Prefer not to answer | | | 3% |
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| What is your total household income? |
2542 Responses
|
| $100k + | | | 14% |
|
| $75k - $99.9k | | | 12% |
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| $50k - $74.9k | |  | 19% |
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| $35k - $49.9k | | | 14% |
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| $20k - $34.9k | | | 12% |
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| Under $20k | | | 11% |
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| Prefer not to answer | |  | 18% |
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| What is your occupation? |
2535 Responses
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| Senior Management | |  | 5% |
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| Other Management | |  | 7% |
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| Professional | | | 22% |
|
| Technical | | | 16% |
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| Sales | | | 5% |
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| Administrative | | | 4% |
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| Other Employed | | | 11% |
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| Homemaker/Full-time Parent | | | 2% |
|
| Student | |  | 9% |
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| Retired | | | 11% |
|
| Not Employed | | | 3% |
|
| Prefer not to answer | | | 5% |
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| Are you a US resident? |
0 Responses
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| Have you bookmarked this site? |
2503 Responses
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| In a typical week, about how much time do you spend using the Internet? |
2369 Responses
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| 20 + hrs. | | | 22% |
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| 11 - 20 hrs. | | | 19% |
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| 6 - 10 hrs. | | | 25% |
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| 3 - 5 hrs. | |  | 20% |
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| 1 - 2 hrs. | |  | 10% |
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| Less than 1 hr. | | | 4% |
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| On average, how much time do you spend on this site in a typical visit? |
2352 Responses
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| 60 + mins. | | | 4% |
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| 31 - 60 mins. | | | 8% |
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| 21 - 30 mins. | | | 14% |
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| 11 - 20 mins. | |  | 23% |
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| 5 - 10 mins. | |  | 29% |
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| Less than 5 mins. | | | 23% |
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| How frequently do you visit this site? |
2368 Responses
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| Daily | | | 23% |
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| Several times/week | | | 19% |
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| Once/Week | | | 9% |
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| Several times/month | | | 6% |
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| Once a month | | | 3% |
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| Less than once a month | | | 3% |
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| First visit | |  | 38% |
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Approximately how many trips/vacations did you take in the past year?
|
5 Responses |
| None | |
 | 40% |
|
| 1-2 | |
| 40% |
|
| 3-5 | |
 | 0% |
|
| 6-10 | |
| 0% |
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| More than 10 | |
| 20% |
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Do you think you may need to hire a family law attorney sometime within the next year?
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8 Responses |
| Yes, definitely | |
| 12% |
|
| Probably | |
| 0% |
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| Unlikely | |
| 0% |
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| No | |
 | 62% |
|
| Unpredictable | |
| 25% |
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Note: Due to rounding, column totals may not add to exactly 100%.
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